When selling your home you want to be competitive, so you have to be modern and know what marketing trends are important. Selling a house can be difficult in an area where the inventory is high, or buyers are low, or in a market where people are looking to build a new house instead of purchase an existing property.
These concerns are reasons why you need to be smart about the way you market your home for a sale. The traditional ways of selling and buying a house aren’t as effective as they were in the past, and with technology marketing strategies are changing continuously. Here are three ways that you can ensure your house sells when you put it on the market, without having to spend a lot of your own money.
1- Offer a 3-D Virtual Tour
With so many people looking at homes from their computer, smart phone or tablet, it’s not surprising that people are looking for an enhanced home buying experience. Buyers want to imagine themselves walking through a home before they purchase it, and they want to take a virtual tour with 3-D simulation and images.
Talk with your real estate professional about not only having a tour on their marketing website of the interior of the property, but also of features around the exterior, neighborhood or area where you live. This helps buyers envision what it’s like if they were to live in your property, and your agent should include it in their service fee. A professional photographer or videographer may be worth the cost if you can compare rates and find someone that does high quality work.
2-Utilize Social Media Platforms
Social media is a tool that allows you to reach people in your area, surrounding area people that want to move in, and people from overseas who are looking for a home. When you and your realtor are sharing your listing on social media, it’s exposed to thousands of views at no cost. Social media platforms can help you sell your house quickly, especially if you are utilizing them correctly. Don’t be hesitant to ask your friends and family members to share your listing and spread the word, because your potential buyer could be scrolling their newsfeed at that time.
3- Predict Market Value When Picking a Sale Price
If you know that the market value of houses will be falling in the next quarter, get ahead of the trend. List your house so that you can sell it this quarter, and so you don’t have to drop the price when more houses come on at lower prices throughout the year. According to Extreme Agent, be the most competitive price when you list it, so you can get action and get the most for your property before the prices fall and the trends set in. This is information that your real estate agent should be able to predict, or that you can look into on your own if you aren’t using an agent.
If you fear that you will lose money on your home when you sell, or that you won’t get what you hoped for, you want to consider negotiating some of the closing costs so you don’t have to put out as much money at the closing. There are many ways you can improve the sale time of your property if you want to utilize the Internet and technology, and if you want to price aggressively to move the property. If you plan on using a real estate agent to unload the property, negotiate the contract and their commission to reduce the amount of money you lose when the property does sell.