There are many great ways for a company to advertise its goods or services. One method that you may want to consider is wrapping your car with your company’s logo or phone number. You may also opt for bumper stickers or other items that you can put on your vehicle that can help to get the word out about your organization. What are some of the main benefits that you can gain from advertising through a personal or company vehicle?
1- You Can Keep Advertising Costs Down
If you run a small business or one that mostly does business in the local area, you may not have a lot of money to spend on advertising. Therefore, using your vehicle as a roving billboard may be the best use of your cash. You may also be able to use your car as a stationary advertising tool that can be placed in areas of high traffic.
It can be seen for as long as the car is in the mall parking lot, near the airport or anywhere else that you may park it. While it may not be used to make money directly, it can be useful for directing people to your website or encouraging them to call your company phone number to learn more about what you have to offer.
The vehicle itself doesn’t have to be overly expensive either. In fact, you could always choose to lease a car or truck to use for marketing purposes. A lease payment is considered to be a business expense, which means that it could help offset some or all of the cost of your vehicle marketing efforts.
2- Advertise Anywhere That You Go
While you may operate in a local market for now, it doesn’t mean that you can’t expand in the future. Stan’s Sign Design said, “Driving your vehicle to the next town over or the next state over can be a cheap and safe way to introduce your company to potential customers in another market.”
Assuming that your company has a website, people from that market can go there to learn more or place orders. The use of Google analytic tools and other trackers can help you discern whether or not any uptick in sales is coming from your current markets or from the markets that you have just tried a soft launch in.
If you have the budget to do so, it may be possible to have others drive a car with your logo or phone number on it. That allows you to get the word out about your company without losing focus on the core product or service that you offer to your customers.
3- You Can Change Your Advertising Message on a Whim
Since a car wrap or a bumper sticker isn’t too expensive, you can change them on a fairly regular basis. This may be especially helpful for those who may have just started their business and are still looking for a slogan or other messaging that works. In addition to being relatively inexpensive, wraps and bumper stickers won’t do a lot of damage to the car’s exterior.
This allows you to make changes as needed without compromising the quality of the canvas used to deliver the ad. Remember, if your vehicle is damaged or dirty, it could turn off customers who may find your organization to be unprofessional or otherwise unwilling to pay attention to the details.
In some cases, it may be beneficial to have multiple cars each with their own message. This can help you target different segments of your target market, which may help you increase the overall return on your investment.
Vehicle advertising can have a positive effect on your company’s bottom line. Whether you choose to keep your cars local or take them on the road in an effort to increase brand visibility, they can be effective in making sure that your customers know about you and what you have to offer.