Amidst the birth and subsequent success of online and social media marketing, one might be tempted to think that the traditional advertising on mainstream media, television and other print media has died; nothing could be further from the truth. While it is no doubt online and digital marketing has made notable success, television advertising is still a thing and delivering quality leads. Here are some few benefits that accrue from choosing this advertising avenue.
Watching TV is one of the most common leisure activities in the country; you can, therefore, expect a large mass of people to get your advert when it is airing. TV has an appeal that makes it a bit compelling and hence people tend to be more receptive. You, however, need to be strategic when placing your ad, choose a time when for instance there is a bulleting being aired on air. The reach at that time is larger than during other station programming sessions. Creative and attractive well thought of TV ads tend to lure people into believing the narrative.
Television has over the years managed to combine images, texts, sound, and motion to create an attractive appeal to multiple human senses. Development of quality TV ads requires a combination of meticulous planning, experienced production experts, and good investment: The value derived from the results is significantly huge. TV ads have remained a viable option due to its ability to deliver multi-sensory appeal. It also delivers a level of trust that cannot be derived somewhere else. TV is a source of legitimate news that is free of hype and exaggeration. There is a group of consumers who believe that if it is on TV, then it is good.
The best thing about TV ads is you can purchase ads to air when your businesses demographic audience is likely to be watching. If say for instance you are in the toy business; you can purchase TV airtime during weekends when cartoon shows are airing. If you are in beer or sports business you can choose your ads to air during sports matches; your targeted audience is most likely to be watching then. This is in contrast to newspaper adverts for examples whose reach is general; there is no targeted audience. However, you need to understand that targeted audience adverts are a bit expensive. It is better to pay a premium and reach your targeted audience. Most small business owners are leveraging this power hence helping their businesses reach a larger group of their targeted audience.
Since TV advertising is expensive, it is typical that the audience often associates it with big brands. Bearing that in mind, advertising on television delivers a level of prestige to your business, the kind that other advertising Medias cannot match. This prestige creates a perception that can positively affect sales for your business. Your consumers can differentiate your brand from the supermarket shelves and associate it with a big trusted brand. The benefits that accrue from such exposure and prestige association are undeniably welcome to your small business.
Long before the internet and social media was a big thing, television was a proven media of advertising and had delivered successful leads to most big consumer brands. Now that the advertising landscape has changed big brands continue to spend millions of dollars on TV adverts because they have tried it and proven it works. Although they are still venturing into other media alternatives, TV remains one of their trusted companions. Your small business can leverage the proven results that have been working for decades. If the big brands are using it, then most definitely there is something about it that is working.
Television advertising for small businesses offers a myriad of benefits some which can exclusively be derived from the trusted media option. Although the landscape has changed, TV is yet to lose its zeal in delivering quality leads to your business. Television has been around for close to a century within which time it has continuously delivered successful leads to major consumer brands. The five discussed in the article are among the top most benefits. As you venture into other less costly alternatives, don’t forget that television has the ability to offer you much more.