There are many ways to promote your small business. Advertising is necessary to inform the audience you intend to reach of your business. Knowing where to advertise and place your money will help you reach your target goals. Here are 5 ways to advertise for your small business.
The Free Options
There are many options to advertise for free. The web is full of places where you can develop a web presence and reach customers. For this option, thinking outside of the box will help. One option is to guest blog on websites or write an article for a newspaper or magazine. This article will help promote your business to those reading the blog or newspaper. Consider video as another free option. You can post to YouTube or set up video chat with Facebook Live, Periscope, Blab and others. Blog Talk Radio, where you give radio shows over the internet can help you reach a new customer base as well. Websites like Help a Reporter Out allow you to see what reporters are searching for and possibly get them to quote you and your business in their article. Register your business with Google Places, MSN and Yahoo! Local. Also, look for businesses that are similar and will exchange a link for your website and you can do the same. Not only does this help rank your business in search engines, but it helps you reach a new audience.
Consider Affiliate Marketing
An Affiliate Marketer is someone who does not own the business who sells your products online for a percentage of sales. An example of this is that sometimes people who blog will become Affiliate Marketers with Amazon will write a review of a book or Amazon product on their blog and will get a percentage of sales that each click generates.
Use Traditional Means Outside of the Box
Radio, TV and magazine advertising still works, but it might be helpful to research other similar options in addition. For example, you could advertise on a blog that writes about something of your business. You can advertise on YouTube or even Pandora Radio. You can sponsor a show on Blog Talk Radio, as well. Many people like to advertise and promote their business with Google AdWords and other search engines. This will allow your advertisement to appear at the top of the search results or on websites that show AdWords. Others advertise through the mail, but the possibilities are endless. You can put fliers up in coffee shops or create postcards and leave them at various businesses. Also, create a Press Release every time your business does something noteworthy. There are free options and paid options for press releases. Look for companies that can get your press release into Google News, for it is said this is the largest news source. Be sure to include a link to your website. Social Media also allows for targeted advertising campaigns. Some magazines are non-profit and will allow you to donate to them in exchange for advertising. Try to think of your customer and the client base that you want to reach. You will know where to advertise by knowing where you would likely find your ideal customer.
Consider your Website
Try considering that you can market through your website. Create a search engine friendly website that ranks well. To do this, you will need to optimize the website with SEO (Search Engine Optimization). A few search engine searches will teach you all you need to know. With SEO, you can create a place where there is heavy traffic. From there, you can create options to keep the customer base coming back or buying later. Consider a mailing list. You can blog or send out discounts. Consider liking to social media. Be sure to include in your social media a link to your website.
Get out and meet people, and when you meet someone, hand them a promotional product to keep your company on their mind. You can volunteer at places and help spread the word of your business by networking and meeting new people. You can also join online communities. Try to find 2-3 groups where you will find your customers and network there.
You can advertise practically anywhere you can imagine, but these 5 tips will help you advertise in new and exciting ways.