With nearly 183 million unique visitors every month, Amazon is the largest trafficker of goods and services on the internet today. With the recent announcements of Amazon entering into the healthcare industry as well as autonomous grocery stores, that traffic doesn’t appear to be slowing down anytime soon, either.
What does all that traffic mean for you? As a third party vendor on Amazon, it can mean the difference between a brand that sells a few trinkets online to one that does 8 figures plus every single month.
Don’t believe me? Consider the fact that over half of all sales done on Amazon’s platform in December of 2017 were made by third-party sellers and not Amazon themselves. Think there’s room for you at the table?
If you want to grow your company on Amazon, here’s a few tips to get started.
1. Build a Brand
Most sellers on Amazon commit the cardinal sin of focusing only on products and not on building an actual company. Instead of simply sourcing products from China and slapping your own label on it, create a brand that customers can identify with. Create social media channels and interact with your fans. Connect with complementary industries and run promotions together. Create a logo. Develop a website. Build your e-mail list and send out newsletters. In short, create a following by building out your online business persona.
2. Pay Attention to Trends
Not only do you need to sell something that you are passionate about, but you also need to pay attention to seasonal items and emerging trends in the online space. Is a certain toy particularly hot right now that you can modify and add to your product line (legally, of course)? Can you take your brand into a niche that is not very competitive and dominate? Pay attention to where your competitors are, where your customers are, and where you can be, and you’ll be able to infiltrate markets that can generate huge returns.
3. Focus on Reviews
In the online world, reviews are everything; on Amazon, it means even more. Without a strong social proof, your business will not get off the ground – not because it’s not a premium product, but because people don’t trust it. Think about it: if the only thing separating you from your competitor is price, then what happens when they’re cheaper? Set up an automated e-mail service to send out emails to your customers and ask for reviews. It may not seem like much initially, but it’ll add up over time.
4. Run Targeted Ads
Amazon’s AMS platform is not nearly as well-developed as Facebook or Google’s, but it still is robust enough to get the job done. Even better, AMS is far easier to learn than those two platforms as well, so it should take no time to get up and moving with your sales. Particularly if you’re introducing a new product, having paid advertisements to drive traffic to your site can land you on the front page instead of languishing for months on page eight.
5. Implement Quality Keywords
If you have an e-commerce store, you likely already know how valuable keywords can be to your search engine strategy, but that same situation applies just as well to your Amazon listing as well. Make sure your title, bullet points, and product description all contain high-quality keywords that people are actually searching for, so when they visit your page and buy something, Amazon will recognize that and send other customers to your page as well.
6. Don’t Cheap Out On Pictures
Amazon is a visual medium, which means people will likely look at your listing for less than a second and make a snap decision on whether or not to investigate further. What’s the first thing they see? Your product picture, so if you’ve got a confusing or grainy image sitting in the main slot, people will pass right over you without thinking twice. Your secondary pictures are important as well, but make sure that the one you put in the primary location is vivid and descriptive of what your product can do. Remember that customers will automatically be able to zoom in when they come to your page, so you want to make sure that you choose a high resolution.
Amazon can either be your worst enemy or your best friend, driving traffic to your product page or giving you fierce competition for eyeballs. With a litte cooperation and effort, you can leverage Amazon to build your company and increase profitability in record time.