Every law firm needs new clients to survive and grow. Whether you just started a law firm or are expanding an existing practice, you must look for ways to attract new clients. After all, more clients means more business. Here are eight proven marketing methods to help you acquire new clients for your law practice.
1. Create a Website for Your Firm
Nowadays you absolutely can’t run a business without an online presence. Not only will a great website increase your visibility to potential clients but it will also help you grow your practice. Your website needs to have high-quality content and also provide significant information regarding your practice areas. Additionally, your website should include pictures and detailed biographies of all the lawyers practicing in your firm.
2. Write a Legal Blog
This ties in closely with creating a website. There are many reasons why having a law blog is important. First, the blog provides content for your existing and prospective clients. Secondly, a law blog can answer questions that both existing and potential clients might have, and allow you to demonstrate your knowledge of a particular subject area.
You can hire a search engine optimization (SEO) firm to help bring your law blog to the top of a Google search.
3. Submit Your Website to Reputable Lawyer Directories
Web directories are a good place to find information about local professionals and businesses. Submit your website to authoritative legal websites and reputable local business directories to gain some quality backlinks and referral traffic to your site as well as increase your presence online.
4. Generate Referrals from Previous Clients
Satisfied clients, both existing and previous ones, can be a great source of new business if they are willing to refer your law firm to potential clients.
Statistics show that word-of-mouth marketing such as referrals and testimonials can improve the effectiveness of marketing by up to 54 percent. You can, therefore, ask your current clients to leave positive testimonials on your site. You can also ask them to refer their relatives, friends, and workmates to you if they need legal help. Accumulating such positive reviews and having referrals will demonstrate your success to prospective clients as well as help grow your business.
5. Join Trade Associations
Professional networking is a great way to get new contacts and ideas. It is, therefore, a wise move to attend trade associations and other trade events in your state, county, and city where hundreds of prospective clients may be attending.
You can ask your customers about the meetings they attend and request them to introduce you to other events. Hosting your trade events is also a good option as it will help you meet other professionals who may turn out to be your target customers.
6. Utilize Social Media
Having a strong social media presence can help you reach a huge target audience.
Firstly, create a social media strategy for your law firm and execute it accordingly. Secondly, consider outsourcing your social media marketing or hiring a social media marketing manager if you can afford it. However, when practicing social media marketing, be sure to follow the rules and regulations of your local jurisdiction to avoid landing in ethical problems.
Many attorneys wonder whether traditional advertising is still a viable way of increasing awareness for their business. Well, traditional advertising can be very beneficial for your law firm. For instance, TV advertising is normally considered expensive and poorly targeted. However, studies show that TV advertising remains one of the most effective mediums for advertising.
Consider producing TV ads, running radio ads and hang billboards throughout your community. These advertisements could target people looking for legal help but do not have referrals.
8. Track the Results of Your Marketing Campaigns
Ensure that you are able to measure the results of the campaigns you have put in place. Those that attract few clients should be discontinued. The strategies that attracts more customers should be continued and expanded. Just ensure you do not waste money on marketing campaigns that are not profitable.
As you can see, there are many marketing techniques that law firms can use to bring in new clients. Put them into practice and see your law practice grow.